Monday, April 9, 2012
The Meaning of Coca-Cola
I'm about halfway through grading them and, overwhelmingly, the most repeated image chosen is Coca-Cola ads. Although a slight coincidence, it speaks volumes. When you look at the span of Coca-Cola's advertising history, they have been somewhat remarkable in their continual evolution of their product and how those ads become cultural icons. Coca-Cola is such an omnipresent drink for us, that when Tom Standage wrote the book, The History of the World in Six Glasses, he listed Coca-Cola as the one that defined the 20th Century.
So, this week, I'm going to do a series of post on the meaning of Coca-Cola as seen through its advertising. Filling in with a documentary on Coca-Cola that I watched a couple of months ago, I wanted to get a sense of how Coca-Cola has become not just a something we drink, it is an icon that reflects us.
I'll start my first ad on Tuesday. Hope you enjoy it!
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